AWlashespro

Your business should work for YOU—not the other way around. 🖤

As you grow and transition your business, one of the most important things you can do is get realistic about your current skill level, timing, and what you need to make a living.

Not every artist will work at the same speed, and that’s okay. If you’re a salon owner, having different artist levels can be a great way to create structure while making sure each artist is being compensated appropriately for their time and skill.

And remember: you should be paid for the time you’re actually spending on a service.

If a 60-minute appointment isn’t realistic for you, but a 90-minute appointment allows you to create the quality of work you’re proud of, price your services around 90 minutes. Don’t undercharge yourself just because you’re comparing your timing to another artist.

Quality lashes matter. But so does being able to pay your bills, support your business, and make a living doing what you love.

Be honest about where you are, price accordingly, and give yourself room to grow. 🖤

Sometimes the biggest pivots in your career become the opportunities you never saw coming. 🤎

From 2013–2019, Savannah grew her business to 4 locations across Southern California with 40+ artists. Then COVID changed everything.

With California shut down for an extended period, Savannah was forced to make one of the biggest pivots of her career—beginning to take clients in Arizona while making the incredibly difficult decision to close 3 of her 4 California locations.

There was a point where she had to ask herself: Do I keep going?

She didn’t have all the answers. She just knew she had to pivot.

And that pivot eventually led her somewhere she never expected. Recently, Savannah made another major change by moving her family to Arizona full-time and becoming a co-owner of AW Lashes. ✨

If you had asked her five years ago if she wanted to own a lash brand, her answer would have been no.

Now? She’s helping build one.

Your next chapter might not look anything like the one you planned. And that’s okay.

Be willing to pivot. You never know where it might take you. 🤎

Artists, let’s talk about where the money really is. 👀

A lot of artists think they’re making the most money by doing full sets because the initial appointment costs more. And sure, you might make more on that one appointment… but what happens after?

The real money is in keeping that client coming back every few weeks. Your returning clientele is where the consistency comes from — so focus on taking care of the people who already love you and trust you. 🤍

And don’t forget about word of mouth. Social media can help fill your books, but your loyal clients are your FREE advertising. When you consistently give them an amazing experience and a level of service they can’t stop talking about, they’re going to send their friends, coworkers, sisters, cousins… everyone.

Don’t just focus on getting new clients. Focus on keeping the ones you have. That’s where the real growth happens.

Let’s talk about structuring your refills by time instead of style. 👀

Offering 60- and 90-minute refills with one flat price can make things so much simpler for both you and your clients.

Instead of your client trying to decide between different styles based on what’s cheapest, they can choose the appointment time they need and know exactly what they’re going to spend. It also gives them the freedom to get the set they actually want without feeling like they’re paying extra just because of the style.

And when you have different pricing based on experience, it gives artists who have been in the industry longer the opportunity to charge more based on their skill, speed, and experience — just like in any other career.

The key to making this model work? Clear communication.

Your clients should understand what they’re paying for, what each appointment includes, and why pricing may vary between artists. When you communicate the value behind your pricing, it becomes so much easier for clients to understand and appreciate it.

Simple pricing. More flexibility. And a business model that allows you to grow with your experience.