Solmade Studio

Some of these are so niche but this is my life. PSA to everyone to check the submission form on your website right now 👻

Happy Halloween! 🎃

I still pinch myself sometimes when I think about how special it is to call this my job. It’s a joy every day to bring all I’ve learned in my career into the work I do here, helping other business owners bring their dreams to life.

Here are some of the ways we can support you at Solmade. Tell me what you’re dreaming of. I’d love to be your creative partner in helping you build it.

The way I am DYING to share this brand!! 😭😍😮‍💨

We’ve been working on it for months, and it’ll still be a few months before everything goes live. So until then, here are a few snippets of some of the delicious curves, colors and textures of this beauty 🤤

We had a call last week with our brand photographer, and she said “the packaging is so beautiful I’d just want to keep it out on my counter” …which was literally one of the goals my client wrote in her intake questionnaire before we started the branding. Made my eyes light right up 🥹

One of the things I love most about being a brand designer is how my understanding and connection to my clients’ brands deepens over time.

We initially design the identity in a couple months. But your brand isn’t a static thing. The foundation remains, but sometimes new ways of using the assets or imagining the experience come to light much later. And as I watch my clients’ businesses grow, that inspires me with new expressions of their branding, too.

I’ve had so much fun revisiting kmidinteriors brand this week and imagining some new ideas for her client experience. And guess what, she liked everything so much that we’re actually going to make some of it 🙂

Cheers to letting yourself dream ~

Revisiting this loved brand from the archives: Kris Middleton Interiors.

Custom, sophisticated, a touch of art nouveau, and a slight western edge. These are the eclectic brands I’m here for 😍

kmidinteriors

I’m so excited to share Grain and Gospel with you all 😍

I can’t reveal the full plan for this branding yet, but it’s going to be used in a beautiful project very soon.

Svenja is a film photographer who had a vision for creating a space for those who long to slow down, look closely, and find grace in the quiet places. To tell stories and find pause through film and faith.

For a while, she wasn’t sure how to put the pieces together, but the vision became clear to her in a prayer, and then we met. I’m honored to have taken her vision and translated it to this branding.

More to come 🤍

Some rejected marks from a recent faith-centered photography brand that I just adore and thought deserved a spot on the feed.

One channeling cathedral architecture. One leaning into the movement of photo film. Both with a little grit and grain.

Which one is your favorite?

I got a DM from a follower with a newer design studio. She was expressing frustration and a little defeat over her business’ progress, and looking for encouragement. We talked it through, but it inspired me to make this post.

Social media is mostly highlight reels. And I’m guilty of that myself. It’s much easier to talk about hardships once you’re out of them; not so much while you’re in them.

I’ve done a lot of weird work to supplement bookings over the past 6+ years! I didn’t share much of this while it was happening, but maybe sharing it now will help someone else who’s feeling discouraged.

This road has NOT been linear or easy. But I’ve believed deeply in building a flexible job around my family, and in this work. So I didn’t give up.

Passion, grit, and talent will take you far. If you have a dream, pursue it, even if the road is bumpy. Also don’t ever compare your beginning to someone else’s middle or end. You got this!

Introducing the new ElizaGrace Paperie 💙

The rebrand for Terri’s wedding stationery business started with a focus on the visuals, but became something much deeper.

As she refined her services and voice, she also gained clarity around who she is as a designer, and sharpened her vision for the client experience she wants to provide.

Because she doesn’t just design beautiful wedding stationery; she creates heirlooms. Her couples notice every detail, and we needed her brand presence to match that level of attention to detail.

For her branding, we drew inspiration from storied interiors, vintage correspondence, antique wallpaper, and traditional printmaking. The result is a brand that feels timeless yet expressive, structured but artistic, refined but not too precious–and that tension makes her brand beautifully dynamic and memorable.

Her custom monogram, hand-drawn frames, layered patterns, and tactile details all work together to create a brand that feels heirloom-worthy itself 💙

Oh how I’ve wanted to share this brand ❤️💚

So excited to officially introduce ZimmRose, a husband-wife team of retail advisors who use their years of product development and retail experience to help consumer brands launch and grow.

This offbeat color palette and expressive logo suite give me such life 😍

When I was drawing the rose logo mark, I took it a step too far into refinement and it lost some of its charm. So we brought back the whimsy. The client also nearly nixed the strawberry because she questioned if it was weird to be coming off a rose. But we decided we liked weird, and it was perfect. More weird, please 🌹