ACTIVATE

🔥 HOT TOPIC OF THE WEEK

Is the Fitness Industry Losing Its Identity?

The fitness industry is evolving rapidly.

With influencers, wellness coaches, online trainers and AI reshaping the virtual landscape, what does it mean to be a qualified fitness professional today?

Has social media influence become more valuable than education, credentials and years of hands-on experience?

And where does that leave the professionals who have dedicated their careers to learning, evolving and serving others?

💬 Let’s open the conversation.

Is our industry losing its identity, or are we simply redefining it?

We want to hear from you. Share your perspective in the comments. Respectful dialogue and different viewpoints are welcome.

If you coach women, women’s health education matters.

One of our past participants rated our Women’s Wellness Specialist Certification 10/10, sharing:

“I believe this is an extremely beneficial course for male trainers to better understand their female clients.”

We couldn’t agree more!

If you coach women, you need to understand the unique physiological changes, challenges and needs they experience throughout their lives.

Our Canadian-developed, evidence-informed certification goes beyond sets and reps to help fitness professionals coach the whole person.

Better education. Better coaching. Better outcomes.

📍 This Saturday, October 24 | MOVATI Nepean, Ottawa

Earn recognized CECs through canfitpro, BCRPA, CFES and Fitness Alberta.

⏰ Only 2 days left to register! A few spaces remain.

Join us and elevate the way you coach women!

Health and Fitness Have Evolved. Have We?

We know more about our health and bodies than ever before. But have our beliefs caught up?

From diet culture and pushing harder to strength, recovery and vitality…the way we think about health and fitness is evolving.

Inspired by the conversations at ACTIVATE HER, our latest blog explores how far we’ve come and why we need to keep learning, questioning and evolving.

Read our latest blog - link in bio 🔗

What is one belief about health or fitness you’ve changed your mind about over the years?
Let us know! ⬇️

Our inaugural ACTIVATE HER: Midlife Reimagined brought together an incredible community of women to learn, move, reflect, connect and make space for themselves.

To everyone who attended, shared their knowledge, supported the day and helped bring this vision to life, thank you. You made it everything we hoped it would be. 🤍

We learned. We moved. We laughed. We connected. We filled our cups.

So grateful for every person who was part of it. THANK YOU!

Where science meets self care.

Meet your ACTIVATE HER speakers + leadHERs!

We’re bringing together an incredible group of women to guide the conversations, experiences, and moments that will make ACTIVATE HER: Midlife Reimagined so special. ❤️

Experts. Educators. Coaches. Practitioners. Women with knowledge, experience, and a genuine desire to help other women navigate midlife feeling more informed, supported, and empowered.

Throughout the day, they’ll lead us through conversations and experiences around hormones, brain health, mental and emotional well-being, nutrition, movement, strength, recovery, mindfulness, and more.

This isn’t about telling women how they “should” do midlife.

It’s about giving women the knowledge, tools, conversations, and community to navigate it in a way that works for them.

September 27 at Strathmere�ACTIVATE HER: Midlife Reimagined�Where science meets self-care.

https://activatefit.ca/activate-her/

September has a way of feeling like a fresh start.

But a fall reset doesn’t have to mean starting over, setting bigger goals or suddenly getting “back on track.”

Sometimes it’s simply an opportunity to pause and ask whether the routines, priorities and expectations we’ve been carrying still fit the season we’re in.

This month, try revisiting five things:

1. Take inventory
2. Choose three priorities
3. Rebuild your routines gradually
4. Make room for recovery
5. Stay connected

Because moving forward doesn’t always mean moving faster.

Sometimes momentum comes from recognizing what needs to stay, what needs to change and what you’re ready to leave behind.

We explore this more in our September ACTIVATE Academy blog, A Season of Change: How to Reset, Refocus and Move Forward This Fall.

Read the full blog at the link in bio.

What’s one thing you’re ready to revisit this September?

❤️ Women, let’s talk about heart health.

Heart disease remains one of the leading causes of death for women in Canada. 80% is preventable.
One of the most powerful things we can do for our heart health is also one of the simplest:

MOVE.

Regular physical activity supports cardiovascular health, helps manage blood pressure, reduces stress and supports our physical and mental well-being - especially through midlife.
And it doesn’t have to be complicated.

30 minutes of movement a day.
Walk. Strength train. Dance. Cycle. Take the stairs. Get outside. It all counts.

That’s why we’re proud to support JUMP IN™ - a 30-day movement in support of women’s heart health.
30 minutes. 30 days. This September. You can take part in three ways this year: the 30-Day Movement, Movement + Heart-to-Heart Walk, or the full Heart-to-Heart Walk + Fireside Chat experience.

Let’s ACTIVATE 30 minutes of movement a day. Register at jumpinnow.ca
Do it for your heart. Do it for your health. Do it for YOU.

And there’s another perk to jumping in! Through our partnership, JUMP IN participants also receive a special discount to join us at ACTIVATE HER: Midlife Reimagined, our one-day women’s midlife retreat on September 27.

Because movement, education, connection and self-care are all part of investing in our health.
JUMP IN with us! ❤️

JUMP IN™ for Women’s Heart Health

Every speaker at ACTIVATE Her: Midlife Reimagined has been selected with one goal in mind: to give you an exceptional experience!

We’re bringing together experts who are passionate about educating, empowering, and supporting women through the many transitions of midlife.

No filler. No sales pitches. Just meaningful conversations, evidence-based education, and practical tools you can take home and apply immediately!

ACTIVATE HER: Midlife Reimagined will be featuring Issy Granger Continuum Fitness Shelley A Murdock R a c h a e l J e w e l l 💎 Tarrah Mauricette 👩🏼‍🔬 ʜᴏʟʟʏ ᴡᴀʀɴᴇʀ ʜᴇᴀʟᴛʜ 🏳️‍🌈 Rucha Rege Jess | Fitness Coach & Content Creator

✨ NEW EVENT ANNOUNCEMENT ✨

Introducing ACTIVATE HER: Midlife Reimagined

Where science meets self-care.

A one-day retreat experience designed to empower, educate, and reconnect women navigating the many transitions of midlife.

At ACTIVATE, we believe women deserve more than conflicting advice and simply being told to “push through.” They deserve evidence-based education, meaningful conversations, practical tools, restorative experiences, and a community that understands what they’re’re experiencing.

That’s exactly why we created ACTIVATE HER.

Join us for a transformative day surrounded by nature as we blend expert-led wellness education, movement, guided reflection, nervous system restoration, and authentic connection…all designed to help you feel stronger, healthier, and more confident in your next chapter.

Whether you’re navigating perimenopause, menopause, changing family dynamics, career demands, caregiving, stress, or simply looking to reconnect with yourself, this day is for you.

📅 September 27, 2026
📍 Strathmere | Ottawa, ON

🎉 Launch Special: The first 25 registrations receive $25 OFF with code FIRST25.

🔗 Register today: https://activatefit.ca/activate-her/

It’s time to reimagine midlife.

🛑 Stop Dabbling. Start Using AI to Grow Your Fitness Business!

AI isn’t the future. It’s happening now. The question is: are you using it strategically or just experimenting with it?

Join us on July 22, 2026 | 1:30–3:00 PM for an interactive 90-minute virtual education session with Lindsey Passamonte designed specifically for fitness professionals.

This isn’t another webinar where you sit back and watch. You’ll work on your own business in real time and leave with practical tools you can implement immediately.

In this session, you’ll learn:
• A simple 4-step framework to use AI with purpose
• How to create a powerful master prompt tailored to your business
• Practical strategies you can implement the very next day
• How to move beyond writing captions and start using AI to save time, improve systems, and grow your business

Whether you’re a personal trainer, group fitness instructor, studio owner, or wellness entrepreneur, this session will help you turn AI into a tool that supports your business—not overwhelms it.

From Dabbling to Impact: How to Actually Use AI to Grow Your Fitness Business
📅 July 22, 2026
🕜 1:30–3:00 PM EST

ONLY $55 CAD!

Presented by Lindsey Passamonte, AI Integration Consultant, entrepreneur, IDEA Mentor, and co-creator of StackTrax.

Registration required. Link in bio.