Borntostandout
BORNTOSTANDOUT는 '인간은 누구나 각자만의 개성을 가지고 있다'라는 뜻과 내재?
12/10/2026
Little boosters to keep you going. A little extra bounce in your step. To keep floating through life while the bu****it stays beneath you.
2ml of good smells. Zero room for bad energy. Tiny in size. Big on lifting spirits. Now hanging out on your shoes. Because apparently, even your shoes deserve good perfume. 👠👟👞
10/10/2026
SAINT PETAL. STEP ON HER. THAT’S WHEN THE TRUTH COMES OUT.
The violet bruises darker. Wet green sap rises from the broken stem. Incense starts smoking through the petals. Leather and oud sit underneath.
The pretty part was only the surface. Press harder and another side appears. Greener. Smokier. Darker. More dangerous. She didn’t change.
You just finally smelled the whole flower. SAINT PETAL EXTRAIT EXTRÊME.
📍Visual artist: Elizaveta Litovka
09/10/2026
🔴 NOW AVAILABLE : SAINT PETAL EXTRAIT EXTRÊME
📌 PERFUMER
JORDI FERNÁNDEZ ()
She looks delicate until you step on her.
There is a violet on the floor. Small. Perfect. Almost too pretty. Then you step on it. The petals crush under your heel, the stem snaps, and the leaves tear open, wet and dark, leaving a green stain on the floor.
You lift your foot and suddenly it looks completely different. The petals are bruised and darker at the edges. The broken stem is wet. Green sap sticks to your fingers when you pick it up. There is dirt on the petals and a damp, bitter smell rising from everything you just crushed. And somehow, this is when it becomes beautiful. Not when it was perfect. Now. When the petals are bruised, the leaves are torn, and everything that was hidden inside has been forced out. You press it once more between your fingers. More moisture comes out. The green gets deeper. The smell gets stronger, heavier, and stranger.
What looked delicate suddenly has teeth. What looked fragile suddenly feels almost dangerous. You thought stepping on it would destroy the flower. Instead, it smells better. Darker. Wetter. Meaner. You woke up the part of her that was waiting for an excuse.
Turns out, she was never fragile. You just had to step on her to find out. Crush the flower. That’s when the beauty gets interesting.
📌 NOTES
Head: Orange blossom, Cumin, Bergamot, Dust
Heart: Violet leaves, Jasmine sambac, Coffee, Incense, Akigalawood
Base: Amyris, Vetiver, Cistus, Oud, Leather
📌 This is perfumery at its wildest. With 60% fragrance concentration and aged for 3 months in Onggi, traditional Korean pottery, EXTRAIT EXTRÊME delivers raw intensity, avant-garde character, and an intoxicating presence.
🌏 Global launch October 9 at selected retailers and BORNTOSTANDOUT.COM.
YOU THOUGHT YOU CRUSHED HER.
You just woke her up.
SAINT PETAL.
LAUNCHING TOMORROW.
07/10/2026
SAINT PETAL. SHE LOOKS DELICATE. BUT THEN YOU CRUSH HER AND SOMETHING WILDER WAKES UP.
SAINT PETAL starts almost too pretty. Bright florals. Soft petals. Clean skin. Then something underneath starts to show. Violet leaves turn wet and green. Jasmine gets thicker. Incense starts to smoke. Dry woods, leather and oud sink into the crushed flower.
The longer it sits on skin, the darker it gets. Wetter. Dirtier. Meaner. What looked delicate suddenly has teeth.
📌 PERFUMER
JORDI FERNÁNDEZ ()
SAINT PETAL EXTRAIT EXTRÊME. Global launch October 9 at selected retailers and BORNTOSTANDOUT.COM.
06/10/2026
SMELL THE BRUISE. Violet leaves, crushed wet and green. Incense starts to smoke. Oud and leather pull the flower somewhere darker. Pretty enough to pull you in. Dark enough to leave a mark.
SAINT PETAL EXTRAIT EXTRÊME.
Head: Orange Blossom, Cumin, Bergamot, Dust
Heart: Violet Leaves, Jasmine Sambac, Coffee, Incense, Akigalawood
Base: Amyris, Vetiver, Cistus, Oud, Leather
Global launch October 9 at selected retailers and BORNTOSTANDOUT.COM.
05/10/2026
VIOLETS ARE TOO PRETTY. SO WE CRUSHED THEM. AND THE WILD SIDE WAKES UP.
Take one between your fingers. Press. The petals bruise. The leaves tear. Wet green sap comes out. And the smell gets darker, greener, stranger.
This is the violet most people never smell. The one hiding underneath the pretty.
SAINT PETAL.
Global launch October 9 at selected retailers and BORNTOSTANDOUT.COM.
04/10/2026
STEP ON THE FLOWER.
The petals bruise. The stem breaks. Wet green stains your fingers. The prettier it was, the darker, wilder, crazier it gets.
NEW Extrait Extrême.
COMING SOON.
📍Visual artist: Elizaveta Litovka
NEW Extrait Extrême. Coming soon.
WHAT HAPPENS WHEN YOU CRUSH SOMETHING BEAUTIFUL?
A violet under your heel. Petals bruise. Stems snap. Wet green sap stains the floor. And suddenly, it smells better. Violet leaves turn darker and wetter. Jasmine gets thicker. Incense, leather and oud crawl out from underneath the petals.
Pretty was only the surface. The interesting part was hiding inside. She looks delicate until you step on her.
Pre-release info available through the link in bio.
THE RED LION @ SAMCHEONG FLAGSHIP STORE.
At the heart of the Samcheong flagship stands a red lion. The sculpture takes its form from Bukcheong Saja Noreum, the traditional Korean lion dance. Historically, the lion moved from house to house, stomping the ground and smashing gourds to drive away evil spirits and misfortune. More than a performance, it was a ritual of breaking away from what had grown stagnant and making room for something new. BORNTOSTANDOUT® reinterprets that spirit in a contemporary form. The lion’s head is built from layers of red fabric, hand-dyed with Somok (蘇木), sappanwood traditionally used in Korean natural dyeing. Variations in color and the raw texture of the fabric give the sculpture an almost animal presence. From its open jaws, smoke infused with the scent of BORNTOSTANDOUT® slowly escapes.
삼청 플래그십 스토어의 중심에는 붉은 사자 한 마리가 자리한다. 이 형상은 한국 전통 민속극 ‘북청사자놀음’에서 출발했다. 예로부터 사자는 집집마다 찾아가 땅을 힘껏 밟고 박을 깨뜨리며 악귀와 액운을 몰아냈다. 단순한 공연이 아니라, 묵은 것을 깨부수고 새로운 기운을 불러들이는 하나의 주술적 의식이었다. 본투스탠드아웃®은 그 사자의 의미를 오늘의 언어로 다시 해석한다. 사자의 머리는 한국 전통 천연 염색 재료인 소목(蘇木)으로 직접 물들인 붉은 천을 겹겹이 쌓아 완성했다. 서로 다른 농도의 붉은색과 거친 천의 결은 정제된 조형물보다 살아 있는 짐승에 가까운 질감을 만든다. 벌어진 입에서는 본투스탠드아웃®의 향을 머금은 연기가 천천히 피어오른다. 붉은 형상과 연기, 향이 하나로 겹치며 작품은 시각을 넘어 공간 전체를 점유한다. 오래된 염색법, 민속적 형상, 주술적 의식과 브랜드의 강렬한 미학이 하나의 오브제 안에서 충돌하고 공존한다. 과거의 모습을 그대로 보존하는 것이 아니라, 그 안에 존재했던 가장 과감한 정신을 오늘의 방식으로 다시 꺼내는 것. 이것이 본투스탠드아웃®이 말하�
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