Zenoti

Most franchise brands take 7–10 years to reach 100 locations. Ben Crosbie did it in 3.

The difference? He built the systems before scaling. Before The DRIPBaR expanded, Ben had the supply chain in place, marketing automated, and a lean two-person staffing model ready to support growth. When demand came, the business was ready.

Growth doesn’t build your systems. Your systems build your growth.

Ben’s story is one of 42 founder journeys featured in Growth Diaries by Sudheer Koneru, exploring how the best beauty and wellness brands scale from 1 store to 100+.

Want to learn what it takes to scale?

Grab your copy of Growth Diaries here: https://www.zenoti.com/obm/growth-diaries-book

“The systems I’d used in the past just didn’t give me the ability to grow my business the way I wanted to.”

Bryony Elder, Founder & Director of Ametrine Aesthetics, switched to Zenoti for what her old systems couldn’t offer: revenue growth tools, easy booking, package and loyalty management, and memberships, which she calls the most important growth factor for her clinic.

Ready to grow your clinic like Ametrine Aesthetics? Book a free demo: https://www.zenoti.com/book-a-demo

Zenoti UK

Five types of men’s shampoo.

Most of the men buying them were using a 3-in-1 two years ago.

When Jeff Helfgott took over a Boardroom Salon For Men, the retail wall had 162 SKUs.

No one planned it that way.

It grew one stylist favorite and one client request at a time.

His solution is to build the product line around what 80% of men actually need.

For anything more niche, the team recommends a product instead of stocking it.

A tighter range keeps the focus on products the team can stand behind and sell.

🎧 Hear Jeff’s full retail playbook on the latest episode of Growth Diaries. Link in bio

YouTube: https://shorturl.at/MGCrn

Spotify: https://shorturl.at/JEBsv

Apple Podcast: https://go.fame.so/2IqpxA4F

Amazon Music: https://go.fame.so/ZsHJsmU7

70,000 nail salons in the US.

$13 billion spent every year.

And not a single household brand.

Meanwhile, the same customers happily spend their mornings at Starbucks, their weekends at favorite restaurant chains, and their trips at Hilton hotels.

They know brands. They trust brands. They’ve just never had one in this category.

That gap is exactly what Jonathan Millet set out to fill when he co-founded Townhouse.

On the latest episode of Growth Diaries, he explains why the biggest opportunities often sit in the categories everyone else has written off.

The full episode is live now. Listen now 🎧

YouTube: https://shorturl.at/xGtG0

Spotify: https://shorturl.at/Uqyem

Apple Podcast: https://shorturl.at/22SVw

Amazon Music: https://shorturl.at/VnQEp

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