SC Longview & RDA Tyler

Only an hour in and loving this class 💕

Oops. 🤭🌴

We planned a beauty education trip and somehow ended up with…

🎨 Next-level beauty education
🤖 Marketing, business + AI
🌴 A beachfront resort
🤠 Coastal Cowgirl welcome reception
🛥️ New Money Yacht Party
⛳ Mini golf
🔥 S’mores + singalong
🏓 Pickleball
☀️ And a few days in St. Pete Beach

So yeah… technically it’s professional development. 😉

Destination Education
📍 St. Pete Beach, Florida
📅 October 10–14, 2026

🚨 LAST CHANCE TO JOIN US!

If you’ve been thinking about coming, this is your sign. Call us today to purchase your ticket and we’ll see you in St. Pete! 🌴✨

Meet the artist: DeeJay Swaney 🐚

Helping bring Days 1 & 2 of Destination Education: St. Pete Beach to life, Deejay Swaney joins us as a Supporting Redken Artist. With a passion for sharing knowledge and elevating fellow beauty professionals, Deejay will be providing hands-on support, guidance, and encouragement throughout the learning experience.

More about DeeJay: DeeJay Swaney is a Level 6 stylist at Chemistry Hair Salon in Bossier City, Louisiana, with 15 years behind the chair and a passion for making hair color make sense. His work has been featured in the 2026 Redken Shades EQ Look Book, and he is proud to serve as a Shades EQ Specialist Educator alongside Megan Watson.

Known for breaking down formulation into simple, practical strategies, DeeJay helps stylists build confidence behind the chair and formulate with intention for every guest, every time. His approach focuses on creating high impact, lived-in color while working smarter, not harder, through efficient techniques and predictable results.

In this class, he will also be sharing how to identify current and upcoming trends. What trends to expect, and also what’s HOT right now!

Whether you’re looking to strengthen your formulation skills or elevate your color services, DeeJay’s goal is to give you the tools, knowledge, and confidence to create beautiful hair with consistency and ease.

Comment BEACH below to learn about Destination Education!

Meet the Artist: Leslie Hilger ☀️

Joining us for Days 1 & 2 of Destination Education: St. Pete Beach, Leslie Hilger brings her passion for education and industry expertise as a Supporting Redken Artist. Working alongside our lead facilitators, Leslie will help bring techniques to life, offer support, and ensure attendees get the most out of every learning experience.

More about Leslie: Leslie Hilger is an educator of ten years helping facilitate ways to work smarter not harder for the everyday stylist. She takes a real world approach to her clientele and supports the concept that all it takes is an open and honest conversation to turn a first time guest into a life time client. When not working behind the chair or educating salons on all things Redken, Leslie enjoys spending time with her three children and reclaiming her health by going to the gym.

COMMENT BEACH FOR INFO!

Meet the Facilitator: Mark Rodriguez 🌴

Co-facilitating Day 3 of Destination Education: St. Pete Beach, Mark Rodriguez joins Mastermynd x Kevin Murphy alongside Alison Rodriguez in a dynamic, future-focused session. Together they’ll guide stylists through the intersection of salon artistry, social media strategy, AI-driven tools, and modern brand-building. An exclusive experience designed to expand how you create, connect, and grow behind the chair.

More about Mark: Mark Rodriguez is an entrepreneur, filmmaker, and business strategist who helps beauty professionals grow their businesses through modern marketing, social media, leadership, and AI-driven systems. As the founder of Mastermynd Media and co-founder of Mastermynd Beauty, he has spent the last decade helping brands and entrepreneurs build stronger connections, increase visibility, and drive sustainable growth.

Known for combining creativity with practical business strategies, Mark works with salon owners, stylists, and beauty professionals to strengthen their personal brands, elevate the client experience, and create scalable businesses. His mission is to equip beauty professionals with the mindset, tools, and strategies needed to thrive in an ever-evolving industry.

Comment BEACH to learn more!!

Meet the Facilitator: Alison Rodriguez 🐬

Day 3 of Destination Education: St. Pete Beach introduces Mastermynd x Kevin Murphy, led by facilitator Alison Rodriguez. This exclusive session shifts the focus toward the future of the industry. Blending salon artistry with social media strategy, AI-driven tools, and modern approaches to building your brand behind the chair. A forward-thinking day designed for stylists ready to evolve how they create, connect, and grow.

More about Alison: Alison Rodriguez-Jones is a salon owner, educator, and business leader with more than 20 years of experience in the beauty industry. Raised in a salon by her hairstylist mother, Alison developed a passion for the industry at an early age. After cosmetology school and gaining experience behind the chair, she co-founded Salon Bella Vi alongside her mother and sister, helping grow the business into a successful multi-location salon.

For more than 12 years, Alison has led and mentored salon teams, developing future beauty professionals while building a culture centered on growth, leadership, and exceptional client experiences. Through Mastermynd Beauty, she is passionate about sharing the lessons, systems, and strategies that have helped her build a thriving salon business and empower others to do the same.

Comment BEACH below for more info!

Meet the Artist: Joe Chesbro 🤘

Kicking off Destination Education: St. Pete Beach, Joe Chesbro will be co-leading Days 1 & 2 alongside Anne Chesbro. As a Redken Artist, Joe is known for sharing practical techniques, industry insights, and the kind of education you can immediately put to work behind the chair. Get ready to learn, create, and be inspired from day one.

More about Joe: Joe Chesbro, salon owner, educator, NAHA finalist, and passionate hair artist dedicated to elevating the craft of haircutting. As the owner of Platinum Salon ROC and Platinum Suites, Joe has built successful businesses centered around creativity, excellence, and ongoing education.

Joe also serves as a Design Educator for Redken 5th Avenue, where he utilizes Principle Based Design to deliver the latest cutting techniques, trends, and industry insights with stylists across the country. Known for his engaging teaching style and practical approach, he is passionate about helping stylists gain confidence behind the chair and master techniques they can immediately apply in the salon. 

You can find his tutorial videos on YouTube where he is featured as an ambassador to Sam Villa Pro Tools. This has given Joe the opportunity to be published in several magazines as a trend spotter leading the way in the beauty industry. 

Whether he's creating beautiful hair, mentoring professionals, or educating on stage, Joe's mission is simple: inspire growth, ignite creativity, and help stylists unlock their full potential.

Comment BEACH to register!

Premiere Show Group San Antonio so far! The girls are definitely having fun!!