10/30/2026
Glinda didn’t defeat the “wicked” witch… she just showed her there’s a better way 🩷💚
Cam showed up all Elphaba, broom in hand, totally not here for nice. Then Glinda complimented her client’s HydraFacial glow and offered her a spot on the nice side. “Never,” she said… until the hat came off, the pink came out, and she was off to help another esthetician.
The silly part is the costumes. The message is real. “Community over competition” means so much to me because I’ve been on the other side of it. I’ve been bullied and torn down by others in this industry, and I know how isolating that feels. So I made a choice to be the safe space I needed. Today I’m so grateful for a growing circle of Estie friends who share knowledge, send referrals, and cheer each other on, and I’ll keep building it.
Your glow doesn’t dim mine. There’s room for all of us here.
Tag your estie bestie
10/30/2026
It’s Halloween Weekend!!!!
10/29/2026
All joes aside you should book a facial bc we are funnier than these costumes
10/20/2026
I’ll put money on me every time. Bc that’s one thing about me-I figure it tf out
10/15/2026
I mean it’s literally when I say ✔️💤😴
Ps my eyes were puffy today from crying all day yesterday ㅤᵕ̈
06/12/2026
Behind every treatment, product recommendation, and protocol is one goal: helping someone feel confident in their own skin again
SkinCo was built from my own struggles with skin and the desire to help others experience the freedom that comes from looking in the mirror and feeling good about what they see
There is nothing more rewarding than watching a client regain confidence, stop hiding behind makeup, canceling plans, or feeling self-conscious, and start showing up as the best version of themselves
Skincare is so much more than skin. It’s confidence. It’s self-esteem. It’s how you carry yourself in the world
I’m incredibly grateful that I get to do what I love every day and help people feel comfortable in their own skin
That will always be the most rewarding part of this journey🤍
06/10/2026
Incredible results from 1 SkinPen Microneedling
SkinPen done by
06/04/2026
Behind every treatment, product recommendation, and post you see here is one person.
Hi, I’m Jess, the founder of SkinCo.
For those of you who are new here, I wanted to take a moment to reintroduce myself.
I’m a licensed esthetician, acne expert, and the founder of SkinCo here in Naples. Over the years, I’ve built what has become the premier acne clinic in Naples, helping clients achieve clear, healthy skin through education, consistency, and proven treatment plans.
With more than 100 advanced certifications within my scope of practice, everything we do at SkinCo is rooted in science, integrity, and results. Every treatment, service, and product on our shelves is something I’ve personally researched, vetted, and stand behind.
But SkinCo has always been about more than skincare.
It’s about trust. It’s about relationships. And it’s about community.
Running a small business means every appointment booked, every referral, every review, and every share truly matters. SkinCo exists because of the incredible people who continue to support it, and I never take that for granted.
Outside of the treatment room, I’m a mom to my daughter, Noelle, who has completely reshaped my perspective on life and purpose. Everything I’m building, from this business to the work I do in our community, is rooted in strong values and a desire to leave something meaningful behind for her.
I’m also the founder of Wags to Wishes, a nonprofit dedicated to helping keep pets in loving homes by providing support to families facing financial hardship.
And most recently, I’ve added children’s author to the list.
After nearly two years of work, I recently launched my first children’s book, Sunscreen & Me, a project that is incredibly close to my heart. The book was created to help educate children and their families about the importance of daily sun protection and healthy sunscreen habits from an early age.
So around here you’ll find a mix of:
• real skincare education
• acne transformations
• behind-the-scenes business ownership
• mom life
• rescue dogs
• children’s book adventures
• and a community that believes in supporting one another
If you’ve trusted me with your skin, supported SkinCo, attended an event, purchased my book, or simply followed along on this journey, thank you. I’m so grateful you’re here.
If you’re new, introduce yourself in the comments. I’d love to meet you.
xoxo,
Jess