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The Identity Lab

The Identity Lab

Springfield Beauty, cosmetic & personal care

The Identity Lab is more than a salon—it’s a space where individuality is celebrated and creativity thrives. Come as you are, leave as who you’re meant to be.

We combine top-tier service with a vibe that feels like home.

Photos from The Identity Lab 's post 10/29/2026

She’s a copper dream 😍

10/19/2026

Mom, my hair is getting big again. I need a haircut. 😍

10/17/2026

Saturday is open for hair!!!! Appointments available!

Who wants a hair appointment tomorrow!?
Message me right here or text the salon phone!
Online booking is also available!

https://www.vagaro.com/theidentitylab

09/26/2026

SATURDAY BOOKING IS OPEN!
&&&
The car show is happening down town. It’s a vibeee😎

This autumn air is crispyyyyy, loving it. That means brunette season is upon us 🍫 🐻🐕🐴🦌🐎

Photos from The Identity Lab 's post 09/20/2026

The Identity Lab is looking for a BRAIDER! 🔥

Springfield — help me spread the word! 🙏📢

I’m looking for someone who specializes in braids, protective styles, goddess braids, knotless braids, feed-ins and similar services and is ready for a beautiful space to work and grow their clientele.

The Identity Lab is located right downtown Springfield in a prime location with incredible foot traffic, and I would LOVE to bring someone in who can offer services that I currently don’t.

✨ Prime downtown location
✨ Tons of visibility & foot traffic
✨ Beautiful, unique salon atmosphere
✨ Opportunity to build and grow your own clientele
✨ A space where your individual talent and creativity are encouraged

If you braid or you know somebody whose work is 🔥, tag them below or send them this post!

📩 Message The Identity Lab directly for details.

PLEASE SHARE — I know my braider is out there somewhere! 🖤✨

Photos from The Identity Lab 's post 09/13/2026

Okay princess 💅 💎

Why does blue hair color always fade to green? Blue and yellow make.. green. Yellow is the natural color of ANY highlight, that’s why we tone. When you add enough purple to your blue formula you cancel out green! And there you still have a long lasting color. Because we all know this blue won’t last a long time in her hair. Cold water is a must for shampoos! Less shampoo the better for a longer lasting vivid!

09/08/2026

Whose ready for this? I want to give someone this color!!! Let’s book it!!

Photos from The Identity Lab 's post 09/05/2026

Back to school hair! && $100 off her ticket because… new client!! Yessss I’m still doing that🤪💯

Photos from The Identity Lab 's post 08/21/2026

LET’S TALK KIDS CUTS ✂️ — or, as I call them, Junior Clipper Cuts.

I have a little bit of a different philosophy when it comes to cutting kids’ hair.

After almost 15 years behind the chair, one thing I know for sure: a great kids’ haircut is not necessarily easier than an adult haircut. Honestly, sometimes it takes more patience, precision and attention to detail. 😂

So when you see cuts like the ones pictured here, these aren’t what I consider a quick “kids cut.”

These are Junior Clipper Cuts — $50.

Skin fades, blending, detailing, styling—the same level of care and craftsmanship I put into an adult clipper cut goes into these little guys, too. And because of that, I don’t heavily discount the service simply because the person sitting in my chair happens to be younger.

I also want to be transparent about something: I don’t currently accept little ones as a general booking category. My younger kiddos are typically the children of longtime clients, close friends, and families I’ve built relationships with over the years. And yes—if I’ve been doing your hair forever and it’s time for your baby’s first haircut, obviously we’re going to talk. 🤍 Those situations are a little different.

But the clipper cut you see here in these pictures..
$50. And I’m sticking with it. ✂️

I actually love a challenge—and I take pride in being the barber people trust when they want it done right. If you know someone who’s “so picky,” I’d genuinely love to have them in my chair. I like to guarantee a clean, consistent clipper cut every time.

Because little heads still deserve big attention to detail. 🤌🏼

The Identity Lab
Hair is part of their identity, too.

Photos from AF Food Co.'s post 08/20/2026

Just wow.

The Identity Lab was never just a cool name for a salon. It came from a very real place in my life — a time when I had lost so much that I genuinely had to figure out who I was again. And somewhere along the way, I realized how deeply hair is connected to identity. How we see ourselves. How we express ourselves. How sometimes changing what we see in the mirror can be one small part of finding ourselves again.

That became The Identity Lab.

So to have someone walk into my little world, sit down with me, hear my story and then share it in a way that captured not only what I do, but why I do it… that is incredibly special.

And the coolest part is how it even happened. Zach Adams stopped by the salon, passed my name along to someone else, and that connection turned into a conversation I never expected to have — and then into this beautiful piece about me and my business.

Thank you, Zach, for speaking my name when I wasn’t in the room. And thank you to the person who took the time to come meet me, listen to me and tell my story with so much care.

Building The Identity Lab has been messy, beautiful, terrifying, exciting and deeply personal.

To see someone else recognize the heart behind it?

That means more to me than you probably realize.

I’m incredibly grateful. 🖤

The Identity Lab — where self expression meets hair, and nobody is judging you.

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