Root
Made in Waverly, Iowa • Affordable natural mineral makeup with ZERO fillers that covers like a dream & lasts until you wash it off! Vegan + Gluten Free
Based in Waverly, Iowa • In-Store Consultations Available by Appointment, Book via Facebook Messenger
10/30/2026
Meet anti-blush.
A softer take on blush, featuring muted pinks, dusty roses & warm neutrals that blend seamlessly into your complexion.
The result? Natural-looking color that adds warmth & subtle definition without overpowering your makeup.
We've selected our favorite Root shades for fair, medium, tan & deep skin tones to help you find your perfect neutral blush.
Are you loving the softer blush trend, or do you prefer a brighter pop of color?
10/21/2026
LOCALS: Tomorrow we have Ladies Night Out in Waverly. We've got an extra special promo running for you! Starting at 4pm, the first 20 women into Root will receive a pink envelope from us. Inside you'll find a coupon! Some include a totally free product, others an exclusive discount & one lucky lady will receive a $25 gift card to use tomorrow night. We are open until 6pm. We'd love to have you stop in & let us help you find the perfect nontoxic beauty products for you!
Check out the community Ladies Night Facebook Event for more details: https://www.facebook.com/share/19vScauxKu/?utm_source=Klaviyo&utm_medium=email&_kx=X2bKvTFMTAhxRhKl77ppog.MiAnNP
10/21/2026
A few favorites, placed with intention.
Blush here. A little shimmer there. The lip that somehow pulls everything together.
Sometimes the best looks are the ones you don’t overthink.
Katherine is wearing:
· 100% Lash Natural & Organic Mascara
· Krea • Pretty Paint Hydrating Cream Multi-Use Blush + Lip
· Hallie • Vegan Shea Butter Lipstick
· Pretty Booster+ Hydrating Skin Tint
Kierra is wearing:
· Sunniest Blushing Balm
· Cabernet & Duke • Pressed Eyeshadow Pigment
· 100% Lash Natural & Organic Mascara
· April & So Bronze • Loose Eyeshadow
Suzette is wearing:
· Semi-Sweet • Pressed Mineral Bronze
· W6 Pearl Powder Foundation
· Organic Aloe Setting Silk
· Bell • Vegan Shea Butter Lipstick
Angelique is wearing:
· Deep Brown Natural Brow + Liner Powder Pan
· Rosette Pressed Mineral Blush
· 100% Lash Natural & Organic Mascara
· Pretty Booster Lightly Medium
· Marina • Vegan Shea Butter Lipstick
10/17/2026
Your morning skincare routine doesn’t need to be complicated!
Sometimes it really just comes down to choosing products that make sense for what your skin actually needs.
If you’ve ever stood in front of your skincare wondering, “okay... what am I supposed to use?” consider this your morning cheat sheet.
For oily + breakout-prone skin:
✨ Fresh Face Grapefruit + Charcoal Clearing Cleanser deeply cleanses without stripping while helping clarify skin.
✨ Organic Peppermint + Willow Bark Clarifying Toner gently exfoliates and helps keep excess oil in check.
✨ Beauty Blend 03 Organic Acne Vanish Spot Treatment Serum gives breakout-prone areas a little extra targeted care.
✨ Skin Bliss Blue Tansy + Cloudberry Brightening Moisturizer adds lightweight hydration while helping brighten and soothe.
For dry + mature skin:
✨ Bakuchiol Anti-Aging Cream Cleanser gently cleanses while helping skin feel soft, hydrated + smooth.
✨ Pretty Mist Rose Otto + Helichrysum Organic Facial Mist adds a refreshing layer of moisture while helping restore the look of your complexion.
✨ Bakuchiol + Hyaluronic Acid Serum layers in hydration while targeting the look of fine lines, uneven texture + hyperpigmentation.
✨ Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer finishes things off with lightweight moisture to help skin feel soft, smooth + hydrated.
A good morning routine can really be this simple. Start with what your skin is telling you, find the products that work for it, and go from there. 🤍
Autumn is here, so you know what that means…
Dori is back in our rotations!
This beautiful shade is perfect for visits to the pumpkin patch, grabbing a coffee with the girls, or heading out on a road trip to find the best fall scenery.
Tell us your favorite way to wear Dori & where you’re taking her this Autumn. 🍂❤️
10/14/2026
Hair wash day, but make it a little easier on your hair AND the planet. 🫧🩷
Our Pretty Hair Day Shampoo + Conditioner Bars have become shower staples for a reason! Both are color-safe, made for all hair types, and come in compostable, zero-waste packaging.
And one of our favourite parts? These little bars LAST. With normal use + proper care, they can last up to twice as long as your typical 8 oz bottle. 👀
Just keep them high + dry between washes to get the most out of them.
Pretty hair day incoming. 😉
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